Generating social media engagement is the holy grail for many, yet some organisations are failing to evaluate this important element, and preferring to report on numbers of fans and followers as a measure of success instead.
Measuring social media engagement is a much stronger indicator of how involved your audiences are.
Somehow Christmas 2020 is already on the horizon and we can practically taste the mince pies! With it marks the start of lots of Christmas social media campaigns, and the perfect opportunity for organisations to delight, entertain, and inform.
But what makes great festive social media content?
Images are vital to social media content engagement: tweets with an image receive 150% more retweets, while Facebook posts with images generate on average 37% more engagement. Some teams may be lucky enough to have an image budget but mostly, that’s not the case. There’s one place left to turn – free stock image sites!
We’ve all seen the cheesy stock images of the smiling businessman on the phone – *cringe*. Cancel that stock photo site subscription! You can get beautiful images for free, no subscription required.
Generation Z (born from 1995 ‚Äì 2015) is the first generation of digital natives and as the next generation of consumers, they bring new spending power and influence, and might just be your next customer! (more…)
All the while we’re using social media there’s a whole host of psychology feeding into our decisions about what content to engage with and which social media accounts to follow.
Knowing what’s going on in our brains when we use social media is the first step to working with those processes to ensure that your content delivers the desired response. (more…)