This year saw even more changes to the Facebook algorithm, and the social media giant doesn’t seem to be slowing down in 2020. Although this improves the experience for Facebook users, it often means that organisations have to work harder to be heard over content from family and friends.
Facebook have made significant changes to their algorithm over the last couple of years, favouring content from individuals over organisations in an attempt to preserve the platform as a place for friends and family to catch up. (more…)
Like many organisations you might have found that you have been using the same content strategy for Facebook for a number of years and up until now you have achieved good results. But recently your engagement has started to dry up leaving you wondering WHY this has happened and WHAT you can do to combat it.
Since it’s launch in 2004 (just a mere 13 years ago) Facebook has continued to dominate the world of social media. Originally a platform for university students to network, Facebook has grown to unprecedented levels, with more than 2 billion monthly active users reported in Q2 of 2017 (that’s just over a quarter of people on the planet logging in each month!)