Professional bodies unite groups of people with a particular professional interest in a topic. This makes them the perfect candidate for maximising the benefits of social media! We’ve rounded up our favourite examples of professional bodies using social media to bring their audience together.
You know you should be using images and videos in your social media, but what’s the best way to maximise engagement? Take advice from our Social Media Academy to increase audience engagement with visuals!
Powerful copywriting is an important skill for a huge variety of disciplines, from content marketing, to sending a persuasive email to a colleague, to presenting a report to your senior management team.
Being able to convey your ideas in a clear, concise and persuasive way is a crucial skill that can set you apart. This is particularly true for social media marketing where brands are competing for attention and only have a fraction of a second to hook their audiences. (more…)
We all know that video content is super important on social media. The social networks often prioritise video content because it’s more attractive to audiences, and it’s more likely to help you achieve your objectives because it’s memorable and eye-catching.
Love ’em or hate ’em, there’s no getting away from GIFs on social media. I think most social media marketers appreciate a well timed GIF, often perfectly summing up a response better than any written post could. We take a look at using GIFs on your brand or business social profiles.
