For today’s younger generation of digital natives who are advancing through the education system, they will never know a life where the journey to school, breaks and lunchtimes aren’t spent checking and posting to social media networks like Instagram and Facebook.
Clearing is one of the most significant events in the higher education yearly calendar, creating one of the busiest times for universities. As UCAS stated that 100% of students use some form of social media, universities must prepare their social media strategy to meet the demand during Clearing.
Higher education institutions have been turned upside down during the COVID-19 pandemic. Still, many are harnessing the power of social media to keep their students and audiences engaged through an uncertain and disruptive time.
Rising tuition fees, fiercer competition and student expectations mean universities need to focus on building a brand around their unique identity and social media is a great place to do it!
In the UCAS Media Student Lifestyle Report 2018, 100% of students use some form of social media. With that many students online daily, universities need a social media strategy to attract their attention and build relationships.
We’re giving you 5 university-specific lessons to reach the right people and engage them. Grab your coffee, find a seat and get ready to take some notes.
