Here’s a thought or two
From best practices to killer campaigns, there’s always plenty going on in the world of social media. Keep your finger on the pulse and your ear to the ground by catching up on our blogs. We’re adding new content all the time.
6 Common Misconceptions Of Social Media
“It’s not serious” “It’s just for marketing to worry about” “It doesn’t really matter” You name it, we’ve heard it. The world’s full of misconceptions about social media, and it’s time to bust those myths wide open. So here goes: the six social...
When Housing Met Social: A Round-Up Of The CIH Housing Conference 2021
There’s a lot happening in housing right now. We headed to Manchester for the 2021 Chartered Institute of Housing conference, Housing, to find out the latest. A warm welcome Firstly, what a vibe. It’s always exhilarating to attend a conference filled with thought...
CrowdControlHQ rebrands to SoCrowd
Today we're launching SoCrowd, our upgraded and rebranded social media and reputation management platform. Formally known as CrowdControlHQ, we were acquired by the strategic communications consultancy BECG Group earlier this year. Since the acquisition, the company...
What does enterprise social media mean for local government?
Since social media hit the internet in the 90s, it’s evolved from a personal network to a multi-billion-pound commercial channel. Many local councils have embraced social for all its wide-reaching benefits. But with multiple customer-facing accounts, local government...
October 2021 Social Media Calendar Content & #Hashtag Ideas
There's plenty of opportunities to spend the rest of the year making the world a better place, with #DoSomethingNiceDay 💕, #WorldMentalHealthDay 🧠 and #InternationalEndPovertyDay 🕊 all coming up this month. There's also some fun light-hearted hashtags to get involved...
Do emojis belong in B2B social media?
Emojis: some people ❤ them. Others? Not so much. According to Adobe, a whopping 92% of the online population now uses emojis, 76% professionally. They’ve become so widespread that an emoji was even named the Oxford Dictionaries Word of The Year in 2015. But when it...
How social media can help transport operators keep their customer service running smoothly
With the summer holidays over, and three quarters of UK adults now double jabbed, September is seeing a mass return of workers to the office. The daily commute is back, bringing a sharp rise in passenger numbers for transport operators. With increased social media...
How Housing Associations Can Use Social Media to Engage Communities
With almost 78% of the UK population now active on social media, you are missing a trick by not focussing on using it to engage with your customers. But even with all this opportunity, housing associations still need a well-considered and comprehensive strategy to...
September 2021 Social Media Calendar Content & #Hashtag Ideas
Is it back to school for your social media schedule? We’ve got loads of hashtags for the month of September to fill your channels with engaging content. Widen your horizons with #OnlineLearningDay, #ReadABookDay and #NationalFitnessDay coming up this month. There's...
How utility companies can build reputation through effective social media engagement
Most utility companies only have direct contact with individual customers if something goes wrong. This means that unlike other large organisations such as supermarkets or online retailers, a utility brand often has just one chance to impress customers with their...