Making the Grade: Social Media Best Practice for Universities 2022/23

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Making the Grade: Social Media Best Practice for Universities 2022/23

Tuesday 27th September @11am

Trusted social media advisor Luan Wise will be sharing latest insights into the world of using social  media for UK student recruitment.

According to Unibuddy, 95.52% of institutions report using social media to reach students today, compared to less than 60% five years ago.

In this webinar, we’ll be looking at the current social media landscape including LinkedIn, Facebook, Instagram, Twitter, TikTok, YouTube and the latest Gen Z favourite, BeReal.

We will also look at the key messaging required at different stages throughout the student recruitment journey, and most importantly how to measure success.

The session will be packed full of do’s and don’ts and best practice examples to help you win the attention of prospective students ahead of 2023 enrolment.

What you’ll learn:

  • Gen Z’s social media usage and key trends
  • Which audience groups are driving social media conversations online
  • How to create purposeful content that your audience will want to engage with
  • The social media measurements that matter

Who’s this for?

  • Marketing and Communications Professionals working in Higher Education
  • Social Media Managers, Officers and Executives
  • Student Recruitment Managers, Officers and Executives
  • Digital Marketing Managers, Officers and Executives
  • Content Managers, Creators and Producers

Event Speaker:

Luan Wise is an independent marketing consultant with over 20 years’ experience in agency, client-side and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development and more. Luan has worked with more than 20 HE institutions in the UK, providing training and support to students, academics and marketing teams.

In addition to running her consultancy and training business, she’s a LinkedIn Learning course instructor, accredited lead trainer for Meta, and author of the award-winning book, Relax! It’s Only Social Media.

 

 

 

Ready to realise the value
of your social media?