Join us for episode one of our five-part podcast series ‘How to master the social media audit’.
SoCrowd Managing Director James Bird, will be joined by trusted social media advisor Luan Wise for our first Inspired Social LinkedIn series. They’ll be discussing all aspects of the social media audit, from defining what it is, the metrics to track, competitor benchmarking, to finding those insight-driven learnings and how to apply them to your social media activity.
As social media permeates more of your organisation, it’s easy to lose track of what accounts you own, who has access to them and how they’re performing. That’s why taking the time to do a social media audit at least once a year is crucial to stay on top of your most public brand assets.
While there’s no right or wrong way to do a social media audit, having a structure and process certainly helps you to stay on track. We’re here to give you the confidence to conduct an in-depth social media audit and smash your social media goals in 2023.
In this episode, we’ll be going back to basics and starting from the very beginning, helping you understand the ‘what, why and when’ of the social media audit.
Who are we?
James Bird is Managing Director of SoCrowd, a leading 
social media management platform that supports thousands of users to deliver effective social campaigns. He has over 15 years’ experience in strategic communications providing counsel to clients across a range of sectors. He recently won the PRCA Public Sector Campaign of the Year award for work on a national campaign to decarbonise the UK’s existing housing stock. He is passionate about effective community engagement through social media stemming from his time as a local councillor and school governor.
Luan Wise is an independent marketing consultant with 
over 20 years’ experience in agency, client-side and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development and more. In addition to running her consultancy and training business, she’s a LinkedIn Learning course instructor, accredited lead trainer for Meta, and author of the award-winning book, Relax! It’s Only Social Media.
