How The Hyde Group Deliver Better Customer Experience On Social Media


Bringing Social Media Home: How The Hyde Group Provide A Better, Faster Customer Experience On Social

One of the largest housing providers in the UK, The Hyde Group, manage or own circa 50,000 homes and support over 100,000 residents. Hear about their social media journey and what the future may hold for customer-led digital delivery.

HydeEmma Morrison, Digital Communications Manager and Tanya Moravec, Social Media Adviser at The Hyde Group join us to talk about Hyde’s strategy to provide a better, faster service via social media.

Emma and Tanya share their experiences of building 30-strong team of social media users across the Group, balancing outbound content with responding to inbound enquiries, and using social to channel shift from traditional channels.

Watch the webinar to learn more about:

  • Engaging different online audiences: housing residents, new homebuyers, existing homebuyers
  • Managing inbound and outbound social media communications efficiently
  • Embedding social across Communications, Customer Service, Property Services and other teams


Emma Morrison, Hyde GroupEmma Morrison, Digital Communications Manager at The Hyde Group
Emma leads the Group’s online presence and is responsible for shaping digital communications, ensuring best practice in digital delivery, promoting channel shift and digital content strategy.

Tanya MoravecTanya Moravec, Social Media Adviser at The Hyde Group
Tanya is an experienced social media professional. She is responsible for the Group’s inbound and outbound social media activities and coordinating the broader social media team.

Naomi LinfordNaomi Linford, Social Media Specialist at SoCrowd
Naomi is a Social Media Specialist at SoCrowd. She helps some of UK’s best-known public and private sector organisations use social media to achieve their business goals and objectives.

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