How Doncaster Council Developed Its Unique Personality & Voice For Social Media Success, With Rob Jefferson
Your social media brand personality and tone-of-voice can make or break your ability to engage and influence residents or customers.
As Web & Digital Manager at Doncaster Council, Rob seeks to get the very best from the council’s digital assets including their website, intranet and social media networks for the benefit of everyone.
He is a self-confessed tinkerer of all things digital, applying his passion and creativity to Doncaster Council’s social marketing strategy to develop one of the most respected social channels in local government today.
In this webinar Rob shares with you the team’s journey of building Doncaster Council’s successful social media channels.
What you’ll learn
- The importance of brand personality and tone-of-voice on social media
- Tips and lessons to developing your own social media personality
- How subverting expectations by being different can positively influence
- Plus, a live Q&A at the end