Two weeks ago, something brilliant happened. Over 100 social media, comms, marketing and customer service professionals from the SoCrowd community came together to connect, learn and share at Inspired Social.
But don’t just take my word for it, take it from our attendees. We were amazed by the number of people sharing their highlights and learnings with us on Twitter and LinkedIn.
So with all these great highlights we decided to bring some together into one place and give it the attention it deserves.
So here’s a roundup of our favourite posts from Inspired Social 2019 Birmingham attendees.
Did you miss Inspired Social but want to look over the presentations? Or do you just want relive the event? All the presentation’s are available now on the event page here.
Kathy Wall
Loved last week‚Äôs #InspiredSocial event! The challenge is on now to put my knowledge into practice – thanks again @SoCrowd #learning #mindmap #brainfood üëè pic.twitter.com/OarZdsc42N
— Kathy Wall (@Wall17Kathy) June 17, 2019
Kathy’s highlight: Kathy went above and beyond to create this amazing brainstorm diagram jam-packed with all the key takeaways from the event.
Why we love it: Besides the excellent colour co-ordination, Kathy is going the extra mile to help share all of the key lessons and learnings from the day, and form an action plan of what can be implement to benefit the organisation.
Rosie Newey
Rosie’s highlight: We love to share and see great examples that can help support and inspire others. In this post Rosie highlights the good work of Stonewater and their brand personality.
Why we love it: As an organisation or team, it’s important to know your personality or tone-of-voice of the organisation which will influence all of your social comms. And you don’t have to start from scratch when thinking it, find others that are like you and already doing a good job to get some inspiration.
Kristian Ward
Great presentation from @ChristineHowles and @albowden!
They push people to Twitter via text messaging during a water crisis. Dealing with a tweet costs them 19.5p versus £2.25 for a phone call. #InspiredSocial pic.twitter.com/XIRElCvfUn
‚Äî Kristian Ward üíÅü躂Äç‚ôÇÔ∏è (@KristianWard29) June 13, 2019
Kristian’s highlight: We know already how social media is the channel of choice when it comes to customer complaints or questions for many. The point is that organisations that embed social media for customer service or crisis comms support can benefit a lot.
Why we love it: We should celebrate more often when social media customer service delivers a win-win, benefit the organisation in terms of cost (19.5p versus £2.25) or process improvements, and also benefiting the customer with a faster or easier experience.
Vin Gill
üí•Defining a killer social media onmi-channel strategyüí• by @10Kirstie at @SoCrowd #InspiredSocial.
▪️Define the we, for, by and because factors.
▪️People don’t buy what you do; they buy WHY you do it. Simon Sinek (@TEDTalks)
▪️Which metrics are important? pic.twitter.com/cMJmoWzUXj— VinGill (@digitalvingill) June 13, 2019
Vin’s highlight: You can’t treat each social media network the same if you’re looking to get the most out of each of them. An omni-channel strategy can help.
Why we love it: A good reminder that as a public sector or private sector organisation, there are multiple components to effective social media management. Consider how your wider marketing or comms strategy feeds into the various components of social media.
Rock Kitchen Harris
How do we move away from fluffy metrics? Talking effective #SocialMedia reporting with @SHCDigital at #InspiredSocial. We need to stop being afraid of data exposure. pic.twitter.com/o3DbOgcGzJ
— Rock Kitchen Harris (@rkhleicester) June 13, 2019
RKH’s highlight: Don’t neglect the data or analytics when it comes to your organisation’s social media efforts. Fluffy metrics can be nice starting point, but think about digging in and sharing other relevant data too.
Why we love it: There’s an abundance of data available when it comes to social. Analysing your data and performance is key to making incremental improvements and optimising your social media ROI and outcomes.
Alicia Russell
Really interesting closing talk today: “practical tips for keeping well in the digital age”. Social media is great, but to some, it is detrimental to their mental health. Some really great tips here for limiting the impact #InspiredSocial @BirminghamMind pic.twitter.com/9Z24Hwbv8h
— Alicia Russell (@aliciaonalytica) June 13, 2019
Alicia’s highlight: Ensuring we know how to stay well in the digital age is vital as we spend so much time online and on social when at work and at home.
Why we love it: Many of us simply don’t take the time or don’t know how to switch off from social and digital. We love the practical tips shared in this session and Alicia for helping to make them real.
You can see more social media highlights from Inspired Social on the event page here.
