Once again, the world’s been hit with uncertainty. The National Cyber Security Centre recommends that all UK businesses and public bodies should be tightening up their online security and that includes your social media!
Let’s take a look at best practice for protecting your social media assets.
When sharing ISN’T caring
The worst security risks for organisations come when team members share logins to your social accounts.
When access is shared between lots of users, your risk of getting hacked massively goes up significantly and this may also be a breach of your organisation’s information security policy.
AND you’ve also lost accountability within your social comms – how can you know for sure who has accessed the accounts and who has posted what?
➡️ To mitigate the risks, give every user their own unique login. It’s more secure, and it means you know exactly who’s logged in, and what they’ve posted.
Did you know, a whopping 1 in 5 people still write down their passwords? But worse, many of those people tape their sensitive login details to their desk or computer – in plain sight.
Poor security habits mean you’re never really sure who has access to – and control of – your social media. And that’s a dangerous place to be.
Encouraging safe, secure use of passwords will help protect your organisation against cyber-attack.
➡️ Reduce the number of login details staff need to remember, by bringing your social media accounts into one secure platform (like ours). You’ll be tightening cyber security and protecting your reputation, too.
Belt and braces approach
Even if you’re following best practice with passwords, there’s always room for improvement.
➡️ Keep your social management systems even more secure with 2-Factor Authentication (2FA). (That’s where users have to confirm their identity, both with a password AND additional code sent to their email. It’s much harder for would-be hackers to gain access that way.)
Play by the rules
Then there’s monitoring all your outbound content on social to ensure that you are always on brand. In a large organisation, that isn’t easy.
But with the right tech in place, you can protect your reputation with greater controls.
➡️ Set up approvals based on either rules or roles. New staff members can have all of their content approved by supervisors whilst they are still developing their skills. And if any messages breach the organisation’s social media policies and guidelines then they will also require approval.
If you’re dealing with large volumes of posts, knowing who posted what/when also gives you a really clear audit trail. So it’s worth keeping full records to meet best practice.
➡️ Even better, use a system that’ll do this automatically for you. (It’ll help you improve when you conduct internal reviews. But you’ll also have the facts at your fingertips if there’s an external investigation.)
Safe as houses
And speaking of keeping records, are you storing your social media data securely, too?
➡️ Best practice in cyber security is to keep hold of your sensitive information in an ISO27001-compliant location. And check it’s safe, with regular penetration tests.
At SoCrowd, we keep things secure for our clients with systems and storage that are fully compliant with ISO27001, and all our staff are vetted, too.
Protect your social, right now
Is your business as safe as it needs to be online?
With malware and hacking on the rise, book a demo with our team to find out how we can help you protect your social media channels.
And find out more by downloading our guide on social media security.