Fight homelessness and win big by sharing what #HomeIs to you

Home: it could be your castle or where you hang your hat. But what does ‘home’ REALLY mean to you? 

For most of us, home is more than a place, it’s a feeling. 

It could be binge-watching your favourite box set with a bucketload of popcorn. Or dancing round your kitchen in a Friday night disco with your kids. Or perhaps it’s that quiet time when you get in from work. Or your signature Saturday night curry.   

Whatever #Homeis to you, we’d love to know.  

And there’s a prize up for grabs if you tell us! 

When there’s no place like home 

Sadly, not everyone’s lucky enough to have a stable home. In fact, over 120,000 young people faced homelessness in 2021. For many, through no fault of their own. 

The main cause of youth homelessness is family breakdown. But young people can also be forced out of their home by domestic violence, mental health issues for them or a parent, or a family who’s unable to accept their sexuality. 

When young people have no choice but to sleep on the streets, they’re in incredible danger. They’re exposed to the elements and are at risk of violence and sexual exploitation. Experiencing homelessness is so scarring, it can severely damage a young person’s physical and mental health. 

But with the right support, young people who’ve experienced homelessness can turn their lives round and build a better future. 

 Home is where the heart is 

That’s why we, and our friends at Comms Creatives, are teaming up with the Chartered Institute of Housing (CIH) to help out with the Homeful presidential campaign in support of End Youth Homelessness (EYH).  

Headed up by Jo Richardson, president of the CIH, the campaign aims to explore housing-led ways to resolve and prevent homelessness across the UK. We can’t think of a better cause, so we’ve pledged to donate £1,000. But first, we need your help. 

We’re helping Homeful with their vital research by asking you to tell us what home means to you. Share your answer on social until 4th July 2022, and it’ll be included in the CIH’s findings to guide their next steps.  

How to enter 

To support Homeful and End Youth Homelessness (and be in with a chance to win an amazing prize), all you need to do is follow us on Insta, Twitter, LinkedIn or Facebook and tell us what #HomeIs to you.  

Share a pic or a video that sums up the feeling with the hashtag #Homeis and you’ll be in with a chance to win:  

  • 12 months’ free use of our platform with full support from the SoCrowd team for your organisation 
  • A social media audit 
  • 12 months’ free access to the Comms Creatives Social Media Academy 

And when we reach 200 entries, we’ll be donating that £1,000 to the Homeful and EYH cause. 

So, whether home is where your cat claims the best spot on the sofa, where ALL your relatives squeeze in for Christmas, or where you can simply close the door on the world, we want to hear about it. Because there’s no place like home.  

We’ll be announcing the winner on 4th July 2022, so get your entry in now. Learn more here.


Want to hear more about eliminating homelessness? Come and see us. 

We’re running a panel session on Thursday 30th June at 10.30 a.m, during the CIH Housing conference in Manchester. Our CEO, James, will be leading a panel talking about the ways housing associations can use community engagement on social media to build relationships with tenants and embrace real change.  

We’ll also be on stand G46 where you can claim your free earphones if you enter our competition!