Feeling the pressures of working in social? You’re not alone

Social’s a fast, dynamic and exciting place to work. But we know it’s not always easy. 

In a world where the public relies on social more every day, the stresses can build. 

As inbounds mount and expectations rise, working in comms and digital marketing can pull you in all sorts of directions. And dealing with the public often brings a rollercoaster of emotions, too. 

Are you feeling… 

  • Overwhelmed by your growing to-do list? 
  • Undervalued by bosses or colleagues? 
  • Affected by negative comments aimed at your organisation? 
  • Like you can’t switch off? 

Yes? You’re not alone. 

A lot of social pros feel the same. 

That’s why we got together with our friends at Comms Creatives to find out exactly how people working in social media are doing.  

The Big Social Media Professional Survey 

The survey first ran during 2020 when we were all in the grip of the pandemic. Not surprisingly, it was tough out there.  

But although lockdown restrictions have eased and almost disappeared, the strain on social media pros in 2022 hasn’t gone anywhere. 

In fact, 54% of you reported you’re experiencing high levels of stress for long periods of time. 

If this is you, we’re here to tell you you’re not the only one. Working in social’s not always the picnic some people think.  

Although it can be fun, social isn’t frivolous. Social media’s business critical, and that can make it a high-pressure place to be. 

What’s causing strain in social? 

When social pros responded to the survey, they put key themes in the spotlight: 

  • Feeling undervalued in their roles 
  • Finding it difficult to saying ‘no’ when their dairy’s full 
  • A growing workload 

Sound familiar? These are major challenges in a career in social. But they’re not insurmountable. 

And that’s why we’ve got resources to help you. 

We teamed up with Helen Reynolds of Comms Creatives for a webinar on how you can flourish despite the pressures of being a social media pro. If you missed it, there’s a replay available now. 

But if you want to see the full picture including detailed survey results, we’ve created a bumper guide that delves into everything.  

The secret to success in social 

Our new guide ‘The Big Social Media Professional Survey’ shares top tips to help you build a strategy that’ll support your busy life in social. You’ll be able to get insights into the survey stats and discover just what’s bugging your colleagues and peers.  

You’ll see how others are feeling, and get guidance on how to handle obstacles at work.  

Ready to turn things around and thrive in your career? 

In social, we’re all in it together. And at SoCrowd our aim’s to help raise everyone up. So we can all get back to loving what we do, and doing it well.  

Sounds good, right? 

It’s time to get empowered. Download the guide now to get all the advice you need. We’ve got your back.