Education Marketers: How to use social media to showcase your institution

Education Marketers: How to use social media to showcase your institution

Exclusive Webinar!

Education Marketers: How to use social media to showcase your institution

The recording is available now!

Trusted social media advisor Luan Wise will be sharing latest insights and best practices for using social media to showcase your institution.

In this webinar, we’ll review why social media needs to be at the top of your marketing funnel and discuss the different target audience groups you need to reach. We will also look at the opportunities for both organic and paid content that support your goals for awareness, engagement and driving action.

What you’ll learn:

  • The role of different social media platforms
  • The importance of involving your students in content creation
  • How to build engagement across your communities
  • The stop, start, continue model approach to feedback

Who’s this for?

  • Marketing and Communications Professionals working in Education
  • Student Recruitment Managers, Officers and Executives
  • Social Media Managers, Officers and Executives

Event Speaker:

Luan Wise is an independent marketing consultant with over 20 years’ experience in agency, client-side and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development and more.

In addition to running her consultancy and training business, she’s a LinkedIn Learning course instructor, accredited lead trainer for Meta, and author of the award-winning book, Relax! It’s Only Social Media.

 

 

 

Making the Grade: Social Media Best Practice for Universities 2022/23

Making the Grade: Social Media Best Practice for Universities 2022/23

Exclusive Webinar!

Making the Grade: Social Media Best Practice for Universities 2022/23

Watch the recording now.

Trusted social media advisor Luan Wise will be sharing latest insights into the world of using social  media for UK student recruitment.

According to Unibuddy, 95.52% of institutions report using social media to reach students today, compared to less than 60% five years ago.

In this webinar, we’ll be looking at the current social media landscape including LinkedIn, Facebook, Instagram, Twitter, TikTok, YouTube and the latest Gen Z favourite, BeReal.

We will also look at the key messaging required at different stages throughout the student recruitment journey, and most importantly how to measure success.

The session will be packed full of do’s and don’ts and best practice examples to help you win the attention of prospective students ahead of 2023 enrolment.

What you’ll learn:

  • Gen Z’s social media usage and key trends
  • Which audience groups are driving social media conversations online
  • How to create purposeful content that your audience will want to engage with
  • The social media measurements that matter

Who’s this for?

  • Marketing and Communications Professionals working in Higher Education
  • Social Media Managers, Officers and Executives
  • Student Recruitment Managers, Officers and Executives
  • Digital Marketing Managers, Officers and Executives
  • Content Managers, Creators and Producers

Event Speaker:

Luan Wise is an independent marketing consultant with over 20 years’ experience in agency, client-side and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development and more. Luan has worked with more than 20 HE institutions in the UK, providing training and support to students, academics and marketing teams.

In addition to running her consultancy and training business, she’s a LinkedIn Learning course instructor, accredited lead trainer for Meta, and author of the award-winning book, Relax! It’s Only Social Media.

 

 

 

Under Pressure: How to flourish under the pressures of being a social media professional

Under Pressure: How to flourish under the pressures of being a social media professional

EXCLUSIVE WEBINAR

Under Pressure: How to flourish under the pressures of being a social media professional

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Social media’s the front line of customer engagement for most large organisations. Whatever you do, the public’s got an opinion. For anyone that’s responsible for social, you’re the first port of call for questions, complaints and criticisms.
You need to build trust, but you’re also the public face of the brand when a crisis hits.

If you look after an organisation’s social media, you’re responsible for enhancing and protecting its reputation, both in daily life AND in a crisis.
The challenges of social are growing all the time. The pressures can get you down.
How do you cope? Is it possible to thrive?

Come and join our webinar where Social Media Guru Hel Reynolds shared her experiences. It’s a safe space, and we’ve got loads of tips and tricks to help you flourish in social media account management.

Does this sound like you?

• You’re struggling to deal with negative social content
• You are feeling consumed by the growing volumes
• You feel you are always on the backfoot
• You spend your time doomscrolling
• You feel people undervalue your work
• You never feel able to switch-off

If so, this webinar is for you!
These are just some of the obstacles social media professionals face as part of their work.
Too many of us are close to burning out.

What you’ll learn:

• Why social media is such a stressful job
• Common themes and struggles across the profession
• Tips and tricks to manage stress for social media professionals
• And we’ll have a quick de-stress moment at the end

Who’s this for?

• Anyone that’s in charge of a social media account
• Social Media Managers
• Comms Managers
• PR Managers
• Marketing Managers & Execs
• Customer Service Managers
• Digital Managers

Event Speaker:

Helen Reynolds
Comms Creatives

Social media creativity expert, Hel Reynolds runs Comms Creatives with her sister, Lesley.
Each year, she trains hundreds of communications professionals to unleash their creativity, with engaging online courses that get people fighting their fears and growing their social media skills.
Hel has bags of awards for her work and is the woman behind ground-breaking projects like @CommsCartoons & #31DaysOfCreativity.
When people call her childish, she takes it as a compliment, and she is usually attached to a mug of coffee.

Get access to the recording now by completing the form on this page!

Online Harm and Safety Bill – A masterclass on how to comply

Online Harm and Safety Bill – A masterclass on how to comply

FREE WEBINAR

Online Harm and Safety Bill – A masterclass on how to comply

Watch the recording now!

The Online Safety Bill’s purpose is to make the UK the safest place in the world to be online, regulating content platforms to tackle harmful content and misinformation online.

A noble aim, but to get there, organisations will need to risk assess their operations and services to identify the harm that users may encounter when engaging with them and comply with a brand-new statutory duty of care.

The social networks are going to be leading the way and you will need to play by their rules!

The Bill continues to evolve, and this session is designed to help you get to grips with what your new responsibilities may be, how to comply and what may happen if you fail to do so.

What will you learn from the session?

  • An overview of the online harm and safety bill
  • How you should start to prepare
  • Responsibilities for organisations and individuals
  • False advertising and misinformation – protecting the consumer
  • Use of influencers
  • A.S.A (Advertising Standards Agency) how will their remit change and what are they going to focus on
  • Compliance requirements and practical tips

Who’s this for?

  • Senior leaders within organisations
  • Communications Managers
  • Communications Execs
  • Head of Digital
  • Social Media Managers
  • Heads of Customer Service
  • Marketing Managers

About the speaker

Steve is a Partner and leads BLM’s Creative, Digital & Marketing Sector Group. Specialising in intellectual property, media, data protection, and marketing issues, he is a regular commentator on social media issues and a Co-Founder of the Bulletproof Agency Network.

Leveraging experience from his time as General Counsel for a leading online retailer alongside decades of working in private practice, Steve’s relentlessly commercial approach helps his clients see the bigger picture on any potentially complex legal issue.

All you have to do to watch the webinar is complete the form on the right side.

Supercharge your social with the power of Community Engagement

Supercharge your social with the power of Community Engagement

EXCLUSIVE WEBINAR

Supercharge your social with the power of Community Engagement

Social Media Guru Hel Reynolds shared her experiences of why now is the time to invest in your social media engagement to enhance your reputation and grow your organisational reach.

Practical hints and tips will help you link day-to-day activity with strategic outcomes even when resources are limited.

Does this sound like you?

• You are posting on social but not getting the engagement you would like

• You are struggling to find ways to have meaningful and productive conversations with your social media community

If so, this webinar is for you!

What you’ll learn:

• The ‘Why’ and ‘How’ of community engagement
• Game the social media algorithms to boost reach for your organisation
• Simplify the social media planning and execution process to deliver better outcomes
• Easily link day-to-day activity to strategic outcomes

• Make the most of limited resources through operational efficiencies

Who’s this for?

• Senior leaders within organisations
• Communications Manager
• Communications Execs
• Head of Digital
• Social Media Managers
• Heads of Customer Service
• Marketing Managers

Event Speaker:

Helen Reynolds
Comms Creatives

Social media creativity expert, Hel Reynolds runs Comms Creatives with her sister, Lesley.
Each year, she trains hundreds of communications professionals to unleash their creativity, with engaging online courses that get people fighting their fears and growing their social media skills.
Hel has bags of awards for her work and is the woman behind ground-breaking projects like @CommsCartoons & #31DaysOfCreativity.
When people call her childish, she takes it as a compliment, and she is usually attached to a mug of coffee.

All you have to do to watch the webinar is complete the form on the right side.

Heroes And Villains: How To Recover Or Secure Your Reputation

Heroes And Villains: How To Recover Or Secure Your Reputation

EXCLUSIVE WEBINAR

Heroes And Villains: How To Recover Or Secure Your Reputation

With the fast pace that a crisis can unfold in the digital age, emergency service heroes can quickly become villains during the aftermath, leaving you to rebuild the pieces of your reputation.

Watch our webinar where Amanda Coleman will be sharing how to rebuild your reputation after a crisis and the five steps to recovery for when you’re looking ahead to what’s next.

With over 20 years experience in crisis communication, including leading the police communication response to the 2017 Manchester Arena terror attack, Amanda Coleman is an experienced specialist when it comes to crisis communication and rebuilding reputation for organisations like emergency services.

What you’ll learn:

  • How to approach rebuilding your reputation
  • What techniques you can use
  • The steps you need to take towards reputation recovery

Event Speaker:

Amanda Coleman, Crisis Communication Consultant and Former Head of Corporate Communications for Greater Manchester Police
With over 20 years experience in crisis communication, including leading the police communication response to the 2017 Manchester Arena terror attack, Amanda is an expert of crisis communication & rebuilding reputation.