If you’ve ever had a great idea for a new social media campaign or initiative and had that idea rejected by your senior managers then you know how painful it can be.
Getting support for social media can be extremely tricky, particularly if your organisation is relatively new to the platform. But we’re here to tell you it doesn’t always have to be this way and there are simple tactics you can put into place to ensure your ideas are turned into a reality!
When we think of Valentine’s Day, we generally think of it as a day dedicated to celebrating romantic couples. But as these 5 brands prove, there’s a whole lot more to Valentine’s Day than meets the eye.
We’ve complied our list of the top Valentine’s social media campaigns we’re loving because they’re brave, bold, and challenge perceptions to create memorable and emotive content.
If like us, you’re willing the weather to warm up and shuffling closer to your heaters then you’ll be very pleased to know the end of Winter is in sight!
The first day of Spring is in March and with it we’ll be putting our clocks forward to start enjoying lighter evenings. This is cause for celebration alone, but there’s also a whole host of other events taking place throughout the month that organisations like yours can get involved with! (more…)
Facebook have made significant changes to their algorithm over the last couple of years, favouring content from individuals over organisations in an attempt to preserve the platform as a place for friends and family to catch up. (more…)
From keeping the public informed about incidents that affect them, recruiting firefighters, and providing potentially life-saving information, through to changing perceptions – there are plenty of reasons why social media is such a powerful tool for Fire & Rescue Services.
Like other emergency services, Fire & Rescue teams are realising the potential of this channel and getting more and more creative in how they utilise social to achieve their strategic objectives.
When consumers are trusting brands less and individual people more, your employees could be the link to help connect organisations with their audiences in an authentic and approachable way.
This is a fantastic opportunity for brands that are finding their organic influence on social media is starting to dwindle. But how do you build internal brand advocates and equip them with the skills and content to carve out their own influence that represents your organisation in the right way?