Learn the skills and techniques to uncover great stories that showcase your brand or organisation, by guiding and encouraging your colleagues to use their voice on social media.
How to help your audiences to see social media as a channel where they can get brilliant customer service from you, not just a place to sound off.
Learn how to develop a social media crisis strategy for your business, work with your colleagues internally to be prepared, and use social media to manage and communicate effectively with customers and external stakeholders.
Discover how to leverage the digital marketing potential of one of the world’s’ largest social media platforms in order to benefit your brand. From generating more engagement to building communities around your brand, incorporate Facebook as part of your digital strategy and see your business grow.
In this lesson Hel shares how to make best use of a number of lesser-known Twitter features that can enhance your story-telling.
Discover how to get more out of using LinkedIn, and why it’s currently the network of choice to grow awareness and engagement.
