Generating social media engagement is the holy grail for many, yet some organisations are failing to evaluate this important element, and preferring to report on numbers of fans and followers as a measure of success instead.
Measuring social media engagement is a much stronger indicator of how involved your audiences are.
For today’s younger generation of digital natives who are advancing through the education system, they will never know a life where the journey to school, breaks and lunchtimes aren’t spent checking and posting to social media networks like Instagram and Facebook.
Utility organisations are the backbone of the UK, keeping the lights on and the water flowing in our homes. With such a focus on connecting with their local communities and customers, social media is a perfect communication channel for Utilities.
Higher education institutions have been turned upside down during the COVID-19 pandemic. Still, many are harnessing the power of social media to keep their students and audiences engaged through an uncertain and disruptive time.
The Leisure sector is growing, and it’s competitive. With more and more gyms, leisure and sports centres serving all parts of the UK, social media helps leisure operators stand out from the crowd and engage the right audience. (more…)
