Knowledge is powerful
Fancy getting your thinking cap on? This is where you can take advantage of our free online courses to learn more about social media strategy, planning, audience engagement, crisis management and evaluation
Social Media Training Made
With Business Benefits In Mind
Social Media Strategy and Planning Courses
What to include in a social media strategy
Learn how to create a complete social media strategy for your business from setting objectives and channel selection to engagement strategy and skills analysis. Discover the power of social media with SoCrowd Academy.
Defining and Delivering your social media tone of voice
Discover how to best represent your brand on social media with the SoCrowd Academy Tone of Voice course. From strictly professional to friendly and open, find the best way to portray your brand on social media.
Planning your social media content
Learn how to buy yourself time to deliver the creative content you want by planning your social media activity more realistically and effectively.
Effective social media measurement and reporting
This free lesson shines a light on how to think about social media evaluation, social media measurement, and social media reporting.
Writing For Social Media Courses
Getting Front-Line Staff And Leadership Teams To Be Awesome Social Media Producers
Learn the skills and techniques to uncover great stories that showcase your brand or organisation, by guiding and encouraging your colleagues to use their voice on social media.
Powerful Copywriting For Social Media
Tips and tricks that you can write into your social media posts today to capture attention and prompt your audiences to take desired actions.
Increasing content engagement with images and videos
Hel shares her advice on how to create visual assets that support your social media story-telling in quick and cost-effective ways.
Increasing Your Social Media Following And Creating Thriving Communities
In this lesson Hel shares the proven tactics she’s used to grow a social media audience and develop engaged communities.
Courses To Improve Your Presence on Social Media
Tips to improve your use of Facebook
Discover how to leverage the digital marketing potential of one of the world’s’ largest social media platforms in order to benefit your brand.
Tips to improve your use of Twitter
In this lesson Hel shares how to make best use of a number of lesser-known Twitter features that can enhance your story-telling.
Tips to improve your use of LinkedIn
Discover how to get more out of using LinkedIn, and why it’s currently the network of choice to grow awareness and engagement.
Tips to improve your use of Instagram
How to take a more strategic approach to using Instagram for your organisation by focusing on what your audiences want to see.
Social Media Customer Service & Crisis Management Courses
Social Media For Customer Service – Dos And Don’ts
How to help your audiences to see social media as a channel where they can get brilliant customer service from you, not just a place to sound off.
Preparing For Social Media In A Crisis
Learn how to develop a social media crisis strategy for your business, work with your colleagues internally to be prepared, and use social media to manage and communicate effectively with customers and external stakeholders.
Your tutor – Hel Reynolds
Hel Reynolds is an award-winning social media and digital communications pro. Her social media training has seen amazing results for participants, who go on to be more strategic, create better content and grow engaged audiences for their organisations.