4 Christmas social media campaigns that got us in the festive spirit in 2022

‘Tis the season to be jolly, but Christmas is also a time for organisations to spread important messages. And there’s no better place to get the word out than social media.

Let’s take a look at some great campaigns of Christmas 2022.

  1. Inflation bites as hard as the cold snap

There’s no escaping the cost of living crisis we’re all experiencing this winter. But even when times are hard, there are positive stories warming our hearts.

The London Borough of Richmond’s running a campaign offering support and advice to combat costs and the cold. The local authority’s helping residents by sharing 25 ways to make it through the festive season.

Their tips include places locals can go to keep warm this winter, and info on where over-65s or families on low incomes can turn to get financial help.

Take a look at all their handy advice here:


  1. Getting into the spirit

Festive cheer might seem innocent enough, but Dorset Police used Christmas Jumper Day to run a timely reminder that too much booze can make some people abusive.

When making merry loses its fun, the force advises people to remove themselves from the situation so things can cool off.


  1. Charity begins with home

Homelessness charity Shelter have relaunched a range of chocolate bars with profits going directly to fight the housing crisis. Buying a ‘Random Acts of Chocolate’ bar will help the charity fund its webchat service, supporting people who are losing their home.


  1. Spreading good cheer (and Christmas treats)

It’s a wonderful time of year to spread joy with a giveaway. So we’ve had a gorgeous prize up for grabs on social – a festive hamper worth up to £110.

SoCrowd got together with our sister brands BECG, Cavendish and Love That to ask our followers who they think deserves a Christmas treat.


We had loads of heart-warming entries – here’s a flavour of who our followers wanted to show their appreciation for:

  • Nicola nominated Ed, who she says has done so much for his family this year.

We think they sound like a fab bunch!

There’s a lot of appreciation for the people in our lives. We’ve heard about amazing supportive husbands, grans who put everyone else first, and work mates who’ve gone above and beyond.

Christmas is all about sharing the love, and we’ve seen loads of that – thanks, guys!

Share your favourites

There are loads of brilliant Christmas campaigns out there, from the meaningful to the amusing. So now it’s over to you – tell us what seasonal posts warmed your heart in 2022.

Seen something on social that’s made you smile? Share your favourite Christmas social media campaigns with us @SoCrowd using #Christmas2022.

Merry Christmas, love SoCrowd.