For many organisations, their use of social media as a marketing, comms and customer service channel is rapidly evolving. To help enhance and develop your own team’s social media use it is great practice to learn from others, and sharing knowledge is certainly something we strive to do at SoCrowd.
Here’s our top 10 list of marketing, social and comms pro’s to follow on LinkedIn and Twitter for great insights, thought-provoking conversation, and some mid-week inspiration! Think we’ve missed someone? Let us know @SoCrowd
1. Grant Leboff — CEO of Sticky Marketing Club
Grant is the celebrated author of titles such as ‘Digital Selling’ and a thought leader in addressing the opportunities and challenges presented by ever changing online technologies. We recommend checking out Grant’s blog posts as these quick reads, really help marketers to take a step back and reassess their digital assets and how they can be best utilised.
In this case, you may not know it, but your social media accounts are actually media channels and viewing them as such can help others to appreciate their value! Read the full blog here.
2. Helen Reynolds — Founder of Social for the People
Helen is a social media strategy and training professional, dedicated to helping public sector organisations effectively communicate their messages, collaborate, manage budgets, and ultimately make the world a better place!
Head to Helen’s Twitter account to learn tips for success in local government digital communications — and if you’re a more visual learner you’ll love Helen’s cartoons!
3. Steven Bartlett — CEO of The Social Chain Group
Steven is founder of Social Chain, the award-winning social marketing agency that has quickly drawn global attention. Part of their success is no doubt due to Steven’s excellent personal brand development, but also his depth of knowledge around social media and digital marketing.
Steven’s Twitter and LinkedIn accounts are a great place to head to for quick insights such as the one opposite as well as advice and guidance on everything from social media channel choice, to management and brand building.
4. Jeff Bullas — CEO of Jeffbullas.com
Jeff is recognised by Forbes as a leading influencer in social media marketing and his self-titled website is a font for strategic advice.
Consider following Jeff on LinkedIn to keep up to date with his latest blog posts that detail actionable tips and tricks for improved success on social media.
5. Kane Lodge — Managing Director at Giraffe Social Media
Kane heads up the social agency, Giraffe Social Media that has achieved massive growth over the past couple of years due to the team’s track record of delivering results.
Social media is evolving and developing faster than ever which makes staying on top of the latest changes a serious challenge for marketers. Kane’s weekly social media news round ups are an easy way to stay informed. Find this week’s update here.
6. Amanda Coleman — Head of Corporate Communications at Greater Manchester Police
Amanda is not only responsible for strategic internal and external communication for one of the largest police forces in the country, but is also a very active member of the PR community as Vice-Chair of the PRCA Council.
Take a look at Amanda’s own blog for a public sector perspective on social media marketing and communications. Our favourites are those on crisis management, an aspect of social media management that police forces alike excel in!
7. Jay Baer — Founder of Convince & Convert
Jay is a New York Times Best Selling author and consultant helping clients to amplify their digital marketing results to maintain existing clients and win new ones.
For our readers who love analysis and statistics, look no further than Jay’s social media accounts for quick videos discussing the latest data and how the research can translate into marketing decision making.
8. Sarah Goodall — Founder of Tribal Impact
Sarah’s strong B2B marketing background has led her to focus on the fine art of social selling, achieved by leveraging employee advocacy and engagement.
Check out Sarah’s LinkedIn and Twitter accounts for fantastic resources to demonstrate why your colleagues are such a powerful resource when it comes to building a strong social media presence for your organisation!
9. Asif Choudry — Sales and Marketing Director at Resource
Asif is a Chartered Marketer with experience in B2B and social housing but is perhaps most well-known as the founder of @CommsHero. CommsHero was developed to help communicate the importance of communications and marketing activity in the social housing sector through events and social media. Their hugely successful weekly Twitter networking hour #SOChatHour is testament to the great work of CommsHero. Learn more about Twitter Networking Hours here.
Follow Asif to make you don’t miss out on any of the updates from CommsHero 2018 — we’re attending, are you?
10. Mark Ritson — Marketing Professor and Columnist
Mark is acknowledged as one of the world’s best Marketing Professors, teaching the MBA programs at MIT Sloan, London Business School and the University of Minnesota. Alongside this, receiving numerous awards for his decade-long running column in Marketing Week.
We first heard about Mark at Marketing Week Live 2018 where he presented the keynote session, and we’ve since been loving his no-nonsense and entertaining approach to digital marketing!
BONUS FOLLOW: Elon Musk — We couldn’t resist adding Elon to this list — his literally out of this world approach to transport, technology and the future of humanity certainly carries on into his marketing activity — click here to see for yourself!
Have we missed anyone? Let us know your thoughts @SoCrowd!
